SG - Product Marketing Manager

Permanent employee, Full-time · Singapore

About the role
We are looking for a Product Marketing Manager whose primary responsibility is to discover ways to increase customer acquisition and product adoption for our financial products. This means coordinating numerous multi-channel marketing campaigns at any given time, while also developing product positioning for new products, and improving messaging and marketing for existing products. So, we need a self-starter with energy and a go-getter, can-do work ethic.

We’re continually growing our product mix (with current products including Global investment portfolios, Income Portfolio, StashAway Simple™ (cash management), our financial planning feature, and our financial literacy offering.) We have a product roadmap that will introduce additional product offerings in the coming year.

A successful candidate is both creative and quantitative, as he/she will use a wide range of data sets and inputs to find stories to tell, deliver insights, and coordinate testing and creative briefs to various teams, including the CRM team, content team, product team, and performance marketing team. This role will make informed creative and strategic decisions in each of our markets, and empower various teams to do so as well.

This is a regional role with a scope of our products in Singapore, Malaysia, Thailand, Dubai, and Hong Kong. This role will be responsible for the go-to-market strategy for the markets that we have not yet introduced these products, and will also be responsible for lifecycle marketing for these products in all markets. 

The role is based in Singapore, and will report directly to our Head of Communications, who leads marketing communications and product communications at StashAway. 

  • Own go-to-market strategy and lifecycle marketing for new products and features across regions. 
  • Juggle multiple, demanding tasks and projects simultaneously and accurately
  • Enthusiastically and tirelessly coordinate multi-channel marketing campaigns, as well as liaise between product team, marketing team, and local country teams to lead product positioning and communications for both new and existing products and features. 
  • Lead creative asset development, and craft compelling messages across marketing channels (e.g. landing pages, ad campaigns, social media).
  • Discover Jobs to Be Done, use cases, and customer segments for StashAway products.
  • Use online forums, support tickets, social media pages, reviews, our database, customer insights, market research, user testing, and more to inform creative decisions about product and marketing communications.  
  • Come up with data-driven marketing campaigns and activities ideas based on research and insights to further promote products. 
  • Build messaging hypotheses and tests for multi-channel (email, push, in-app-messaging, landing pages, ads, articles, Academy) lifecycle comms and A/B tests to drive product adoption for existing customers. 
  • Proven 3-5 years of experience as a Product Marketing Manager, Brand Manager, or similar role at an agency or in-house
  • Have experience managing multi-channel communications and campaigns, especially including email, Facebook, Instagram, Twitter, Youtube, native, content, and Out-of-home advertising
  • A self-starter who can work independently as well as part of a team
  • Superb compelling copywriting and copyediting skills. Can coherently debate the use of the oxford comma, and can remove nominalizations in your sleep.
  • You’re a both creative and quantitative thinker.
  • Experience in design, content strategy, and tech are all a plus.
  • Energetic and enthusiastic for a fast-paced environment, and have a great sense of humour
  • Have working knowledge of Google Analytics
  • High aptitude for looking at problems as opportunities, then working with others to find solutions 
  • Keen eye for detail
  • Great storyteller
  • Bachelor degree required
  • Fluency in English is required. Fluency also in Cantonese is a plus.
About us
What We Do

StashAway is the faster way to reach your financial goals. As a digital wealth management platform, we design personalised portfolios and monthly investment plans based on your unique characteristics, and manage your portfolio with highly advanced investment strategies.

The company was founded in Singapore in 2016 with the ambition of expanding to other fast-growing Asia Pacific markets since 2018.

StashAway is led by its three founders, Michele Ferrario, former CEO of ZALORA Group; Freddy Lim, former Global Head of Derivatives Strategy of Nomura; and Nino Ulsamer, founder of several technology companies around the world.

Why We Do

We deliver sophisticated, personalized advice at a fraction of the cost of existing, basic solutions. Our advanced technology enables us to deliver to each investor a sophisticated investment strategy that was once only available to institutions and high net-worth individuals.

Traditional investment products charge between 1.25% and 5% in annual fees. At 0.2% to 0.8% in annual management fees, StashAway offers a convenient, digital user experience with personalised portfolios with no minimum balance, no restrictions for withdrawals, and real-person customer service. We encourage individuals of all net worths with portfolios of any size to build their wealth.

Who We Are

Supported by prominent advisors, the StashAway team is committed to providing investment advice and customer experience of the highest quality. Our team is made up of top-tier developers, designers, fund managers, creatives, and managers with diverse backgrounds from all over the world – currently representing Canada, China, France, Germany, India, Indonesia, Italy, Malaysia, Singapore, the United Kingdom, the United States, and Vietnam.

In Jul 2019, StashAway raised US$12 million through a Series B round led by Eight Roads Ventures, the proprietary investment arm of Fidelity International. Other backers include Asia Capital & Advisors, a private equity firm led by banking veteran Francis Rozario, who had previously participated in our pre-series A and Series A funding rounds in 2018.

We write our own rules, and do whatever it takes to build a substantial, meaningful product and service. We work hard, don’t cut corners, and love bonding over (lots of) food.

With regards to our culture, we want StashAway to (i) have a rewarding, diverse, radically candid and cooperative growth environment; (ii) where people work hard, take responsibilities and grow as individuals and as a team; (iii) embrace an open-minded meritocracy, and (iv) are ethical and compliant.
Your application
Thank you for considering a career at StashAway. Please fill out the following form. In case you are experiencing problems with the document upload, mail your documents to

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Required Documents

  • Résumé or Curriculum Vitae
  • Cover Letter

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  • Portfolio (if applicable)
  • Educational Transcript
  • Reference Letter

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