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SG - Website Marketing Designer

Permanent employee, Full-time · Singapore

About the role
We’re looking for a Website Marketing Designer whose primary responsibility is to improve the usability and efficacy of each of our marketing websites in the 5 countries in which we operate (Singapore, Malaysia, Hong Kong, Thailand, and UAE). This means evaluating the existing information architectures and finding quick wins, as well as ideating and delivering major necessary changes and improvements.

Your objective is not only to get people to sign up with us, but to make sure that when they sign up, they know what they’re getting. Choosing where to invest your money is a big decision, and that makes us a high-consideration service. Meaning, we don’t expect people to sign up after seeing one page or ad. Rather, before they actually sign up, we want them to grasp how powerful and effective our products and services really are when it comes to building their wealth. Then the experience of the product, once they sign up, still exceeds their expectations. We believe that effective storytelling is what best manages people’s expectations. Effective storytelling is a balance of guidance and visualisation. It’s your job to tell that story through our website. 

We’re continually adding to our product mix (with current products including Global investment portfolios, Income Portfolio, our cash management product StashAway Simple™, our financial planning feature, and our financial literacy offering.) Our product roadmap has additional product offerings in the coming year, but each country will have differing product launch sequences and stages. That means that for each country, as new products are introduced, the story has to transform with it, and still has to fit for local context and what works best in each country. In short, you’ll never not have enough to do, and any improvements will deliver immediate value to the company’s customer acquisition performance. 

This role reports into the Head of Communications, and works closely with the Client Experience, Content, Online Marketing, Product, and Engineering teams. 

  • Design world-class marketing websites that match the quality of our product and service, and that are individually effective in each separate country.
  • Manage separate information architectures for Singapore, Malaysia, Hong Kong, Thailand, and UAE.
  • Organise each information architecture and develop user experiences to instill trust, convey effective messages, and convert high quality customers.
  • Assess our existing site to find ways to improve usability, overall design, content, and brand messaging.
  • Use online forums, support tickets, social media pages, reviews, our database, customer insights, market research, user testing, and more to inform website decisions.  
  • Fluency in English is required. Fluency also in Cantonese or Mandarin is a plus.
  • Bachelor degree required.
  • At least 2 years of experience conceptualising and designing engaging websites by considering business objectives, branding, and  user behaviour.
  • Relevant experience and understanding in information architecture and user testing.
  • Relevant knowledge of Google Analytics and SEO is preferred.
  • Has basic understanding of, or at least interest in, marketing fundamentals, such as understanding how to optimise the marketing funnel
  • Has an mind for problem-solving and is able to find solutions to enhance and improve existing StashAway websites in the context of improving potential clients’ understanding of our USP
  • You’re a great storyteller.
  • You’re energetic and enthusiastic for a fast-paced environment, and have a great sense of humour.
  • Please share a copy of your portfolio with your application.
About us
What We Do

StashAway is the faster way to reach your financial goals. As a digital wealth management platform, we design personalised portfolios and monthly investment plans based on your unique characteristics, and manage your portfolio with highly advanced investment strategies.

The company was founded in Singapore in 2016 with the ambition of expanding to other fast-growing Asia Pacific markets since 2018.

StashAway is led by its three founders, Michele Ferrario, former CEO of ZALORA Group; Freddy Lim, former Global Head of Derivatives Strategy of Nomura; and Nino Ulsamer, founder of several technology companies around the world.

Why We Do

We deliver sophisticated, personalized advice at a fraction of the cost of existing, basic solutions. Our advanced technology enables us to deliver to each investor a sophisticated investment strategy that was once only available to institutions and high net-worth individuals.

Traditional investment products charge between 1.25% and 5% in annual fees. At 0.2% to 0.8% in annual management fees, StashAway offers a convenient, digital user experience with personalised portfolios with no minimum balance, no restrictions for withdrawals, and real-person customer service. We encourage individuals of all net worths with portfolios of any size to build their wealth.

Who We Are

Supported by prominent advisors, the StashAway team is committed to providing investment advice and customer experience of the highest quality. Our team is made up of top-tier developers, designers, fund managers, creatives, and managers with diverse backgrounds from all over the world – currently representing Canada, China, France, Germany, India, Indonesia, Italy, Malaysia, Singapore, the United Kingdom, the United States, and Vietnam.

In July 2020, StashAway raised US$16 million through a Series C round led by Square Peg, the largest venture capital fund in Australia. Burda Principal Investments, the growth capital arm of German media and tech company Hubert Burda Media, as well as existing investor Eight Roads Ventures, the global investment firm backed by Fidelity, both also participated in the round.

We write our own rules, and do whatever it takes to build a substantial, meaningful product and service. We work hard, don’t cut corners, and love bonding over (lots of) food.

With regards to our culture, we want StashAway to (i) have a rewarding, diverse, radically candid and cooperative growth environment; (ii) where people work hard, take responsibilities and grow as individuals and as a team; (iii) embrace an open-minded meritocracy, and (iv) are ethical and compliant.
Your application
Thank you for considering a career at StashAway. Please fill out the following form. In case you are experiencing problems with the document upload, mail your documents to

*** Applications without the required documents submitted will be regarded as incomplete ***

Required Documents

  • Résumé or Curriculum Vitae
  • Cover Letter

Optional Documents

  • Portfolio (if applicable)
  • Educational Transcript
  • Reference Letter

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